As a blog owner, you have the power to grow your audience and engagement. But how do you measure your audience size and find the right path to growth? There are many methods available to measure how many people are reading your blog, but none of them are 100% accurate.
And even if they were, they would still only be a starting point. To find the right path to growth, you need to start by measuring your audience size. Once you know how many people read your blog each month, you can then calculate your monthly active readers. This will help you determine the growth path that’s appropriate for your blog and your audience.
Find your audience size
The first step to finding your audience size is figuring out how many people read your blog each month. There are many sites that offer this information, but WordPress stats is the easiest to use.
Once you know how many readers you have, you can move on to measuring your monthly active readers. This will help you determine what type of growth path you should take for your blog and your audience.
To measure monthly active readers, go to the "Top Pages" page in WordPress stats. Once there, click on "View All." From here, select the "Visitors" tab at the top-left corner of the screen. The number at the bottom is how many people were just on your website today and it's a good starting point for determining your audience size.
Calculate your monthly active readers
Many measurement tools exist to measure how many people are reading your blog. To find the one that’s appropriate for you, you need to start by calculating your monthly active readers. There are two ways to calculate your monthly active readers:
First way: Calculate your total number of visitors per month and divide by the number of unique visitors per month. This will give you the total number of people visiting your site each month.
Second way: Calculate your average time spent on your blog each month and divide by the number of unique visitors per month. For example, if you have 1,000 visits per month and an average session length of 20 minutes, this would tell you that 1000 / 20 = 50 daily pageviews.
Find the growth path that’s appropriate for your blog and your audience
Growth is important, but it should never happen at the cost of your audience. Engagement and growth are two different things: what works for one doesn't necessarily work for the other.
If you want to increase engagement without sacrificing your audience size, consider diversifying your content into a variety of formats—from blog posts to videos. This will help create Great Guest Posts an extensive library so your audience can choose what they like best. And as more people are able to find you, they'll be more likely to engage with you—so this strategy is a win-win!
A blog that's reaching its peak in readership and engagement might not necessarily be growing. It could be at the point where it’s set in its place and needs nothing more than occasional new content or social media posts to keep its followers engaged. In these cases, it would make sense to focus on other areas of marketing that could offer a significant return on investment (ROI) for your business, like PPC advertising or paid acquisition channels.
As your blog grows, it can be difficult to stay on top of social media and marketing efforts. Addressing these challenges and measuring your audience size is the first step towards building an audience that will keep growing.
To do this, you’ll need a solid understanding of how your blog works. You should know how many visitors you get.
How many people are reading your blog, how many people are sharing your content on social media, and what the most effective strategies are for posting content consistently?
Once you have this information, you can start developing a growth strategy that will keep your audience engaged and growing.