If you’re reading this, you’ve probably heard a story or two about a disastrous timeshare presentation experience someone’s had. You yourself might have had one and are now stuck in a timeshare that you do not want.
When we think about it logically, why would we agree to a multi-thousand-dollar purchase after a few hours of talking to a salesperson we barely know? It seems like the worst possible investment to make on a vacation, yet millions of people have fallen victim to it. What about Cancel Timeshare presentations gets people to sign away their lives?
The timeshare presentation process is a science. It’s meant to fool you and prevent you from logical trains of thought. Developers like Hilton Grand Vacations, Wyndham, and Marriott Vacation Club do an excellent job at training their salespeople to wine and dine you. They don’t just give you a sales pitch; they give you a fantasy. Their job is to paint a picture of how luxurious, convenient, and affordable owning a timeshare can be and how it’s simply not an option to say no to this deal.
But as you already know, these presentations are manipulative. They tell you everything you want to hear and disregard any information that might make you hesitant about purchasing a timeshare. They wear you down with exhaustingly long presentations that you can’t escape, making you more likely to comply just to put an end to the presentation. They won’t tell you about the hassles of owning a timeshare — they’ll leave it up to you to discover these things once it’s too late to cancel. Let’s break down the timeshare presentation process and all the tactics that developers use to get you to hand over your credit card and sign their contract.
Sales Tactics of a Timeshare Presentation
Whether you are purchasing a timeshare in Mexico, New York, or Hawaii, most timeshare companies use the same formula for getting people to come to their sales pitch. They’ll offer attractive perks like fancy breakfasts, free hotel stays, or Visa gift cards in exchange for attending their sales presentation. Developers know that many people attending are not necessarily interested in purchasing a timeshare yet, so they’ll place emphasis on these freebies rather than the timeshare presentation itself. Once they get you into the sales presentation, here are some of the tactics they’ll use to get you to sign on the dotted line.
Getting to Know the Customer
Timeshare presentation: people talking with each other
The initial tone of a timeshare sales pitch is always low pressure and casual. After all, timeshare companies want you to feel relaxed and trust that they have your best interest in mind. They’ll send over a friendly, engaging salesperson to get to know you and ask you about your trip. By learning what you look for in a vacation, they’re forming a plan on how to pitch the idea of timeshare ownership to you.
Selling You on a Dream
Once you’ve built up a rapport with your salesperson, you’ll probably be sent to a group presentation with other prospective buyers. A charismatic sales lead will then guide you through a timeshare presentation slideshow or speech. They usually start off by sharing an anecdote on how expensive hotel costs, limited vacation time, and the perception of travel as an inaccessible luxury often stops people from vacationing as much as they’d like to.
Then, the salesperson will engage with prospective buyers by asking them about their ideal vacation getaway. They’ll follow this up by asking the audience whether they think this dream could be a reality or not. Once they’ve got the audience thinking about all the limitations that prevent them from traveling, they’ll present them with a solution: timeshares.
At this point, the tone of the timeshare presentation will switch to making your vacation dreams a reality. The salesperson will try to make you believe that vacation ownership will make it possible for you to travel wherever you want for extremely low costs. They’ll highlight all the benefits of the timeshare plan they are promoting.
If this particular timeshare company works on a points exchange program, they’ll emphasize how flexible this system is for people who want to change when and where they vacation every year. If the timeshare company works on a fixed- or floating-week system, the salesperson will probably emphasize how convenient it is to have a reliable location to come back to every year. Once they have their audience hopeful, they’ll start showing them the type of luxury units they could potentially own.