Beliefs that esports are an idea that Nba 2k22 Mt is not mainstream, and could be a way to engage players who are hardcore but with no commercial appeal beyond that are proven to be false. Forbes stated last year that revenues from esports are expected to exceed $1.1bn in 2019.

Donohue explains that even over the last three years, and the three seasons in which I have been talking have been vastly different from the way they were prior to when the league started. Kirk Lacob, Warriors Assistant Manager, recently told me that esports were "absolutely maturing".

Donohue outlines the benefits that a league can have operated out of the NBA office in bringing partners in. "The advantage of having the NBA 2K brand, is that we have fantastic relations with many of this partners, and we are able to help them and help them navigate eSports. We can also help them understand how they can tap into eSports to increase the visibility of their brands."

Another benefit companies that which the NBA 2K League has, is that the game is one that is easily understood. Donohue emphasizes that esports might often be confusing for consumers. "You don't have to be an athlete to enjoy our games. If you're a basketball fanatic, you'll get it," Donohue says.

It's also not uncommon to find advertisements in the game. Donohue says it's common to watch a basketball game with courtside advertising. It allows the players to "be part" of the online experience.

With a loyal fan base, the NBA 2K League has established itself as a viable, successful product. However, Donohue states that "we believe we're just scratching the surface." He highlights the 1.9 billion followers of the NBA on social media, as a massive pool of potential.

There's also the question of whether NBA 2K could be used as a means to draw new basketball fans according to Ted Leonsis, Washington Wizards owner and media mogul has suggested. In fact, Donohue has his own instance, which is closer to home. My son was playing 2k when he suddenly came to me. He began quoting the Warriors roster of Steph Curry and I was like, "How is it possible that he's staying up until 10 pm in the evening to observe these games? He's only seven years old!" He's studying the buy 2k22 mt game, and who's the best by their ratings in 2K."