Global In-Game Advertising Market

The GMI Research envisages that the In-Game Advertising Market will witness an extension in demand over the forecast period. This is because of the accelerating penetration of laptops, smartphones, and tablets and swift economic modernization.

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Introduction of the In-Game Advertising Market

In-game advertising is advertisements incorporated within the computer and mobile games. It can be seen via on-screen adverts, cut-scenes, pop-up messages, billboards, and background displays. IGA offers a strategic and strong audio-visual effect of products. These advertisements are non-obstructing and enable a flawless experience for game players.    

In-Game Advertising Market Dynamics

The surging usage of big data to customize gamers' experience with a brand and the increasing acquisition of online strategies by several organizations are complementing the growth of the global in-game advertising market. Also, the growing demand for mob`ile and social gaming has further stimulated market growth. In parallel, the enlargement of the smartphone industry with high accessibility of free games making use of these advertisements to generate revenue is anticipated to contribute to the market growth.

Furthermore, fewer advertisement expenses, wider customer reach, simple configuration of advertisements, and higher returns are some other benefits paving the way for in-game advertising market opportunities.  On the other hand, the inflated cost and excessive time required for the introduction of new games and the rising number of over interrupting advertisements for social gaming are some of the factors projected to hinder the in-game advertising market size.

In-Game Advertising Market Segmentation:

Segmentation by Application
  • Online In-Game Advertising
  • Standalone In-Game Advertising
Segmentation by Region:
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • RoW
    • UAE
    • Brazil
    • South Africa
    • Saudi Arabia

About GMI Research

A research and consulting company, GMI Research, offers detailed reports to several small & medium companies. Our market analysis includes inclusive information of key market players across all regions. The team of researchers and analysts support clients in framing judicious strategic business policies to help them achieve a sustainable market growth. The market report summarizes present dynamics and future opportunities to help clients understand potential investment opportunities. We at GMI Research reassure that our clients stay better than others

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