Digital Marketing course in Patiala
If you are looking for a digital marketing course here in Patiala then you are at the right place. Patiala is one of the finest places in Punjab where you can learn diverse courses as per your convenience. But first let me introduce the aspects of digital marketing.
Here we go
What is digital marketing
Promotional messages that rely on electronic devices are called digital marketing. A person using a mobile phone, computer, tablet or other devices usually refers to digital marketing as a marketing campaign. Social media posts, Google ads, online videos are some forms of it. The other name of digital marketing is online marketing.
Types of digital marketing
There are many types of digital marketing
1) SEARCH ENGINE OPTIMIZATION (SEO)
Basically, SEO is the process of setting up a website in a manner which increases its visibility when someone searches in Google, Bing and other search engines, for goods or services related to the business you are running. Increasing visibility means better results as you are attracting the public to visit your page.
2) PAY PER CLICK (PPC)
The advertisements which appear at the top and sides of the page of search results like YouTube ads , ads while browsing the web and ads in mobile games or apps refers to pay-per-click.
The advertisements are paid which enhance the result of search engines. SEO and PPC is the way to expand traffic at online business pages.
3) SOCIAL MEDIA MARKETING
Social media marketing means running a business via social media channels like FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER etc. as everyone is familiar with social media platforms now. It is easy to target the audience on social media.
4) CONTENT MARKETING
Marketing which uses storytelling and information sharing is known as content marketing.
Eventually the aim is to change the reader into a customer. Blogs, resources like white papers, e-books, digital videos, photos are examples of content. It is a great source of earning for those who love writing, making videos.
5) EMAIL MARKETING
Even people are using social media more as compared to emails but still email is the most effective technique of marketing . Email marketing is not only effective in creating compelling campaigns but it also understands optimum audience reach and is proficient in analyzing consumer interactions and data.
6) AFFILIATE MARKETING
One of the oldest forms of marketing is affiliate marketing and it has been modified by the internet and got a new life for this digital era. Through affiliate marketing, marketers promote products of other people and earn a commission on every sale they make. There are many companies like flipkart, amazon which have introduced affiliate marketing for their products and pay million dollars per month to the promoters and websites that promote or sell their products.
7) VIDEO MARKETING
The second most popular search engine is youtube, the usage of which is increasing rapidly. Every second user is turning to youtube before they buy anything as they check reviews. Several video marketing platforms are there like tik tok, facebook and instagram reels has become the increasing platform for influencers.