2010 saw Marx and Spencer convert their entire range of small bottles into PET. For a long time, fine wines were considered only when bottled in a 0.75 L glass container with natural cork.

Nowadays, even the affluent do not see PET bottles as plastic caps as a sign of their high quality contents. Rising environmental demand and a lack of natural cork forecasting have further boosted wine sales in plastic bottles.

Plastic glass bottles dominate in Germany - but how is this situation in other countries?

Irreparable and low weight: A 0.7 l PET bottle weighing approximately 50 grams weighs less than one-tenth of one-seventh of their glass. That's why airlines around the world like to offer wine in plastic packaging, but sales of wine in PET bottles are also on the rise.

Although German consumers still seem a little complacent, other nations have already taken a step forward.

Spain / South Africa: Spanish wine-growing property "Bodega Mataromeira" is considered a precursor to the premium wine bottling in plastic bottles. In South Africa, the "William Wine Estate" is slowly replacing its traditional Custom 30ml bottle packaging boxes inbox solutions.

UK: Supermarket giant Marks & Spencer has acquired all its 0.25 L bottles of wine at PET some six years ago.

USA: 4 packs of 187 ml wine bottles are in high demand in USA. Their packaging consists of tasteless inside, tear-resistant middle and a printable camel glossy outer layer.

Australia, New Zealand and Scandinavia: Just like in Northern Europe, cartons of wine are sold in cartons with more than 50% of the sales.

1/3 © Bronco Wine Company Sales of wine in plastic bottles are increasing.

Good and evil

Opponents of plastic bottles cite high UV radiation and oxygen transfer, which affects taste and, therefore, reduces the quality and shelf life of alcoholic beverages. However, according to analyzes by the research institute Gingham, modern processes can be applied to improve internal gas proofing without affecting the taste. In addition, airtight closures for open packaging ensure a longer shelf life than glass. The PET wine profession includes resilience, low production and transportation costs, as well as a small footprint for storage. Consumers reap immediate benefits through low material weight and the possibility of alcohol consumption where glass bottles are prohibited: e.g. at concerts or festivals.

Other trends in alcohol

Along with plastic bottles, other packaging solutions are also becoming more popular. March 2017 will see over 6,000 exhibitors in Dusseldorf’s Provenance showcasing amazing innovations for an international audience.


3-5 liters of wine in a bag - easily packed in a handle box. Such packaging already has a 30-year history. The bag was invented in 1955 by the American chemical engineer William R. Scholes with a faucet in a cardboard box made of plastic or aluminum. Wine cartons are still not very popular in Germany. But in countries like the UK, Australia, or New Zealand, consumers are increasingly taking these easy and low-cost volume packs. The pioneers are Nordic countries with more than 50% share in the bag-inbox.

Sleek and elegant: Peter Merits Winegrowing Estate's design lines appeal to a particularly female audience. * Peter Merits

Sleek and elegant: Peter Merits Winegrowing Estate's design lines appeal to a particularly female audience. * Peter Merits

Design with an experimental effect

Also in demand are unusual and attractive design packs. Veneer Peter Matters even received a "Red Dot Award" for his free wine. The frozen surface of the bottle appeals primarily to women who want to be touched and impressed by the feel of the bottle when choosing wine.

Make it to taste

In addition, there are five young people from the pertinent area of ​​Germany who do banking on design. Six 0.25 L glass bottles with six corpses, offered as a six-pack - six different wines and five "patrons" who created them: Nut Father, Thurston Krieger, Stephen Meyer, Maris Meyer and Christian Hauler, Photographing on all these bottles.

Check out for wine bottles

Wooden bottles: It is known that wine and whiskey are baked in wooden cans. The new thing is that the wine can now be taken home in bottled bottles. Andrea Calais from Italy came up with the idea when he invented his "Pinocchio Bottle". He now eexports his Custom 60ml Bottle Boxes to more than 50 countries.