We've compiled 18 digital marketing tips to help you improve the promotion of your business on social media.


You already know our main mission of providing social media advice to our readers. We've written lots of articles and learning guides, shared different templates, and created lots of lists of important topics in digital marketing. However, we do know that people responsible for managing social media, especially in small businesses, don't always have time to peruse a sizable blog archive. To make it easier for you, we've compiled 18 digital marketing tips - most of them developed in our previous articles - to help you improve your business promotion on social media. Digital Marketing Services.


Tip # 1:  Create a Social Media Marketing Plan Before You Begin

As with any action in the corporate world, it is necessary to make a plan before execution. The same is true on social media. Developing a digital marketing plan will put you on the right track for success and allow you to avoid mistakes on social media. Learn how to create a digital marketing plan and watch your social media flourish.


Tip # 2:  audit your social media presence

Before creating a new social media profile, conduct an audit of your current digital presence. Social media audits are useful for gathering all of your social profiles and passwords. To help you do one, use our social media audit template to get started.


Tip # 3:  Your social media use strategy must incorporate digital engagement

Skimping on digital engagement in your social media use strategy can pose a real threat to your company's digital presence. For successful digital engagement, here are 3 steps: be proactive, always listen, and be engaging.


Tip # 4:  Know When to Outsource Your Social Media Management

Many companies, large and small, are subject to the same problem: should we keep social media management in-house or outsource it? When it comes to deciding whether to give the keys to your social media accounts, weighing the pros and cons takes time.


Tip # 5: Measure your social campaigns with Google Analytics

Your website is the cornerstone of your business' online presence. Alongside your website is a great help: social media. It's important to integrate your social media and website presence to continually drive traffic to your online resources. After driving social media traffic to your site, the next step is to measure the fruits of your labor to improve yourself.


Tip # 6: Social media monitoring is the most often missed opportunity

On social media, people have the power to say whatever they want about your business and your brand. It can be positive or negative. Regardless of how or why they provide feedback to you, you mustn't miss the opportunity to watch over your social media audience. There are 3 ways to take advantage of social media monitoring. This blog post describes them and offers much more.


Tip # 7:  Every business should be on LinkedIn

You've probably heard this many times before, but I'd like to stress once again: LinkedIn is no longer an optional option for business, whether large or small. This social network offers your business credibility, an extensive network of professionals, sales opportunities, and a marketing platform. Learn about the benefits of LinkedIn Pages and Groups in this article.


Tip # 8:  learn how to schedule tweets to save time

Social media tools like Digital Media trend take the stress out of managing multiple Twitter accounts by providing the ability to schedule tweets. Discover our 3 tips for tweeting at the best time.


Tip # 9:  Avoid digital strategy mistakes at all costs

Knowing what to incorporate into your social media strategy is the key to success. But do you know what not to post on social media? Many common tactics can hurt your social media presence. This blog post highlights the mistakes to make on your 'things to avoid' list. SEO Packages.


Tip # 10:  Tell Any Skeptics Social Media Is a Chance for Their Business

Many people support the use of social media for business, but there are still skeptics who do not see and understand the benefits to their business. Our barometer in partnership with Adam and Visionary Marketing explains the importance and impact of social media today in the marketing strategies of French companies.