Since 2008-2014, the overall scale of China's label printing market has shown an increasing trend, and the growth rate has fluctuated. By 2014, China's label printing market sales revenue was 45.108 billion yuan, a year-on-year increase of 29.89%; total profit was 3.507 billion yuan, a year-on-year increase of 29.89%. It can be seen that there is still a lot of room for the development of China's label printing industry in the future.
Development direction of label printing
Compared with developed countries, China's plastic label printing market is still immature and there is a large gap. The specific performance is that: label printing letterpress still dominates, and flexo printing has been the mainstay in the world; paper still accounts for a large proportion, 85% of our country is wet peeling label, and internationally, it has turned to film, plastic Innovative changes have also been made to shrink sleeve labels; fewer specialized label printing companies; fewer new technologies are used in label printing, and some technologies are even blank, such as radio frequency smart labels.
However, the current changes in the market, especially in the era of world economic integration, continue to put forward new and higher requirements for label printing, mainly in the application of new technologies, multi-functions, new varieties of multiple uses, etc. aspect. In other words, the competition in the label market is comprehensive, including product competition, service competition, brand competition, and speed and efficiency competition.